Visual Identity - 2025
A complete visual identity developed for LoadUp, focused on creating a clear and contemporary brand presence across both digital and physical applications.
The project included logo design, typography selection, color palette definition, and the development of a cohesive visual system adaptable to stationery, merchandise, and social media.
The project included logo design, typography selection, color palette definition, and the development of a cohesive visual system adaptable to stationery, merchandise, and social media.
The design approach emphasizes clarity, flexibility, and recognizability, supporting the company’s communication with a consistent and professional visual language.
The result is a scalable identity that strengthens brand recognition while allowing for diverse applications across different contexts.
The result is a scalable identity that strengthens brand recognition while allowing for diverse applications across different contexts.
